Role: Producer Project timeline: 3 months Audience: US prospective customers Teams:Product Marketing, Digital Marketing Creative, external agency Overview Situation Actions Innovations Results Project Summary Sinch Engage was a newly launched brand with no recognition among US customers, and it needed an identity distinct from the core Sinch brand. I proposed and produced its first commercial asContinueContinue reading “Brand awareness commercial”
Author Archives: Jordyn Fields
Sinch Engage
Role: Program Manager Project timeline: 6 months Audience: TOF decision makers in US, CA, AU, NZ, FR, DE Teams:Comms, Marketing, Eng, Web Dev, Product, and Growth Overview Situation Actions Innovations Results Project Summary Led the Sinch was consolidating its legacy brands, MessageMedia and SimpleTexting, under a new global product, Sinch Engage, to expand from an Australia-onlyContinueContinue reading “Sinch Engage”
Zendesk Showcase
Role: Lead program manager Project scope: Lead program manager for the bi-annual product launch event, uniting all outputs including events materials, digital, campaigns, communications and video. Developed program plans and communications plans across verticles. Served as the main point of contact for all program-related needs, leading a team of five producers. Additional program manager functions:ContinueContinue reading “Zendesk Showcase”
Zendesk Foundation
Link to work: https://www.zendesk.org/ Role: Lead Digital Producer Project scope: Develop a hub for the charitable arm of the company, “the Zendesk Foundation” to house all awards, media and initiatives. Create a sub-brand identity to support the individuality of the foundation from the core Zendesk brand. The overall goal was to unify existing social impactContinueContinue reading “Zendesk Foundation”
Greenhouse design system
The challenge: Zendesk’s design system, Greenhouse was one of my longest-running projects at the company and the one I was most passionate about. When I started Greenhouse in 2021, it was a relatively new system, being run independently by one designer. My initial goal was to build out clear processes and documentation on how partnersContinueContinue reading “Greenhouse design system”