Role: Lead program manager Project scope: Lead program manager for the bi-annual product launch event, uniting all outputs including events materials, digital, campaigns, communications and video. Developed program plans and communications plans across verticles. Served as the main point of contact for all program-related needs, leading a team of five producers. Additional program manager functions:ContinueContinue reading “Zendesk Showcase”
Author Archives: Jordyn Fields
Zendesk Foundation
Link to work: https://www.zendesk.org/ Role: Lead Digital Producer Project scope: Develop a hub for the charitable arm of the company, “the Zendesk Foundation” to house all awards, media and initiatives. Create a sub-brand identity to support the individuality of the foundation from the core Zendesk brand. The overall goal was to unify existing social impactContinueContinue reading “Zendesk Foundation”
Greenhouse design system
The challenge: Zendesk’s design system, Greenhouse was one of my longest-running projects at the company and the one I was most passionate about. When I started Greenhouse in 2021, it was a relatively new system, being run independently by one designer. My initial goal was to build out clear processes and documentation on how partnersContinueContinue reading “Greenhouse design system”
Zendesk AI
Link to project: https://www.zendesk.com/service/ai/ https://www.zendesk.com/service/ai/ai-agents/ Role: Lead Digital Producer Project scope: Create a net new Zendesk AI and AI Agents pages to be aligned with the brand refresh concept. Update IA and messaging to meet the new positioning of the Zendesk AI product. New page was required to be completed by October to align withContinueContinue reading “Zendesk AI”
Zendesk brand refresh
Link to work: https://www.zendesk.com/ https://www.zendesk.com/service/ Role: Program manager Project summary: Zendesk was undergoing a brand refresh, completely changing all aspects of the previous brand to create a brand worthy of a maturing company. This included: a new color palette, typography, imagery style, illustration style, the inclusion of animation and a new company positioning. The newContinueContinue reading “Zendesk brand refresh”
Jordyn B. Fields 