Zendesk AI

Link to project: https://www.zendesk.com/service/ai/ https://www.zendesk.com/service/ai/ai-agents/

Role: Lead Digital Producer

Project scope:

Create a net new Zendesk AI and AI Agents pages to be aligned with the brand refresh concept. Update IA and messaging to meet the new positioning of the Zendesk AI product. New page was required to be completed by October to align with the Fall product launch event “Zendesk Next Big AI Summit.”

Timeline: June- October 2023

Problem:

The new webpage had to be developed in parallel to the messaging being created for the product launches. As a producer, I had to develop a plan that allowed for the design team to work without the constraints of the product marketing teams timelines. This page was also going to serve as the template for how AI would be visually represented going forward. The project plan had to allow for enough time to shop concepts to stakeholders for new imagery, illustration and animation styles.

Highlights

New features include:

• New blockframe and imagery pairing styles
• AI showcased by planes and magic
• New iconography

Outcome: The Zendesk AI and AI Agents pages were launched on time globally for the “Zendesk AI Summit” event allowing for high traffic and conversion from the event to the webpages. Other pages across the website including pricing, the general service solution page and any other mention of AI were updated to reflect the new messaging.

During the project, I designed a process to backlog tasks that were not in scope or future improvements to the page. Post-launch I let a small team to work through the backlog in a defined sprint. I worked to coordinate the second release of the websites with an upcoming sales play allowing the updates to be leveraged.